A brand new platform, a vastly improved AI powered search functionality.
Designed to provide an efficient and user-friendly graphical user interface that enables the Savills team to quickly surface and interrogate the right data, gaining a competitive advantage in the marketplace.
The platform is specifically tailored to meet the needs of estate agents, providing a powerful yet intuitive search instrument that empowers them to efficiently navigate their data and confidently validate their insights.
The platform is specifically tailored to meet the needs of estate agents, providing a powerful yet intuitive search instrument that empowers them to efficiently navigate their data and confidently validate their insights.
SAVILLS
A new web platform and roadmap now driving change
65% increase in direct web enquiries
37% increase in traffic
28% increase in search visits
65% increase in direct web enquiries
37% increase in traffic
28% increase in search visits
The results
To help Savills improve their online experience and overall service transformation. This will involve creating a powerful yet intuitive search instrument to enable efficient data interrogation, allowing Savills to validate insights and access business-critical information quickly, ultimately giving them a competitive advantage.
The Opportunity
In recent years the property industry has undergone serious digital disruption. New online-first agents entered the market, intent on elbowing out the traditional players through slick digital experiences and lower fees. Savills came to BIO knowing they could no longer rely purely on their name and long history.
The challenge
Design principles
Conversational in our approach allowing people to complete complex tasks in a way that natural to them. Being more human to human about each digital touch point rather than human to system.
Human to Human
Making sure it works intelligently to provide Intuitive Interactions. So customers can focus on completing a task, rather than learning how to complete it.
Efficient
We need to speak to everyone but we recognise the individual. Allowing information to be accessed easily without overcomplicating the pathways in.
Flexible
As a result of thorough user research, the development team has identified a single persona that embodies the target audience for this product - estate agents.
The persona represents the typical estate agent who uses this product and encompasses their demographic information, professional background, goals, and challenges. This information has been gathered through various research methods such as surveys, interviews, and focus groups.
Having a single persona allows the team to better understand the target audience and their needs, allowing them to make informed decisions and tailor the product accordingly. It also ensures that the product remains focused and relevant, ensuring a better user experience for the estate agents who use it.
The persona represents the typical estate agent who uses this product and encompasses their demographic information, professional background, goals, and challenges. This information has been gathered through various research methods such as surveys, interviews, and focus groups.
Having a single persona allows the team to better understand the target audience and their needs, allowing them to make informed decisions and tailor the product accordingly. It also ensures that the product remains focused and relevant, ensuring a better user experience for the estate agents who use it.
The persona
Before the introduction of a new database, Jane's user journey involved receiving a client request and gathering information about the client's needs, but she would quickly become frustrated when using her limited and inefficient database to search for properties, leading to delays in finding the right property for her clients.
The user journey
The query builder is designed to simplify the user experience by using natural language and intuitive functionality. It uses friendly language to guide users to key actions and breaks down complex actions into simple steps. It intelligently categorizes functionality based on the user's vertical choice. The search query is complex with numerous operations applied, so users can save and re-run past searches right from the start of their journey to access results quickly.
The Query Builder
Consulting the data
Bring data points to life in a way that is both easy to use but also a pleasure to interact with.
The beauty of data
Creating a collation of data that is easy to scan using a stripped back colour palette that follows our design language which helps with aiding in digestion of complex information.
Simplicity in approach
Allowing data to be made modular - customised to a users needs. Being able to have these modules all in ones place to aid with quick comparisons. Add and remove charts when you need them.
Modular comparisons
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