Let AVIS guide you on a journey through some of the world's most scenic routes.
The modern customer desires a seamless, convenient experience, and the ability to access a car quickly and effortlessly has become a primary focus.
AVIS Inspire's objective is to create a travel blog focused on driving and road trips along some of the world's most beautiful routes. The initiative aims to provide customers with a curated selection of routes to explore in comfort and style.
AVIS Inspire's objective is to create a travel blog focused on driving and road trips along some of the world's most beautiful routes. The initiative aims to provide customers with a curated selection of routes to explore in comfort and style.
AVIS: Inspire
The challenge
To shift customers' perceptions of AVIS from being solely a rental car company to a brand that represents the pleasure and excitement of driving amazing roads.
The Opportunity
To showcase AVIS as a brand that is synonymous with the joy of driving on some of the world's most beautiful routes.
The results
12% increase in website conversions
16% increase in website traffic
16% increase in website traffic
Design Principles
Visual appeal
The website should have a visually stunning design.
The design should use high-quality images and videos, typography, colour, and whitespace in a deliberate and considered way to make the website visually pleasing and engaging.
The design should use high-quality images and videos, typography, colour, and whitespace in a deliberate and considered way to make the website visually pleasing and engaging.
Intuitive navigation
Design the website to have a clear and intuitive navigation menu that accurately reflects the content of each page. Use a clear and consistent hierarchy to feature the most important information and pages prominently.
Intuitive navigation
Design the website to be consistent with AVIS's overall branding and messaging and value proposition of AVIS Inspire.
Destinations
Landing page
The landing page for the Destinations section of the AVIS Inspire website is designed to provide users with a curated selection of routes to explore in comfort and style. The page has a clean and modern layout with a hero banner image of a scenic drive that immediately captures the user's attention and sets the tone for the content.
An editorial looking-feel
The AVIS Inspire website is designed to have a clean and modern look, with each page designed to resemble an editorial piece. The use of high-quality images and typography helps to create a visually appealing and engaging experience for users. The content is presented in a organised and easy-to-read format, with clear headings and subheadings that make it easy to navigate through the content.
Blog posts and articels
The same design principles that are applied to the rest of the AVIS Inspire website are also present in the articles section. The articles pages are designed to look like editorial pieces, with high-quality images and typography that make the content visually appealing and engaging. The articles are presented in a clean and organised format, with clear headings, subheadings, and paragraphs that make them easy to read and understand.
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