Unifying Destinations, One Brand at a Time.
In a world where design tells the story, our mission was clear: unify a constellation of unique sub-brands under one banner. Before HomeAway evolved into Vrbo in 2019, we had the intricate task of weaving together diverse identities, ensuring a seamless and consistent brand experience across all touch points.
HOMEAWAY
The challenge
Navigating the shift from HomeAway to Vrbo, ensuring design continuity and brand recognition during this transformation.
The Opportunity
The rebranding presented a chance to develop a cohesive design system that could be adapted across all sub-companies, reinforcing a strong brand identity.
The results
With a consistent design language and unified brand experience, the sub-companies under the Vrbo umbrella saw increased brand recognition and user trust across all platforms.
Design Principles
Individual but cohesive
Ensuring all sub-brands reflect the main brand's identity while preserving their unique essence.
Rebranding transition
Adapting to changes from HomeAway to Vrbo, and updating designs to align with the new brand without a full overhaul.
Cross-platform consistency
Designing for diverse platforms, ensuring uniformity in visuals while optimizing for each platform's user experience.
If a building becomes architecture, then it is art
The role
As the Global Design Manager, I spearheaded the challenge of interweaving the digital identities of diverse sub-companies under the HomeAway/Vrbo banner. My role was pivotal in architecting a versatile design system; a harmonious blend of typography, colors, and visuals that rendered a singular, recognizable brand essence across every platform. Parallelly, I strategically scaled our design force, ensuring we were equipped to reimagine and unify the digital presence of each sub-entity
If a building becomes architecture, then it is art
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