Empowering the financial future for advice-seeking investors.
Working with renewed agency HiMum!SaidDad who partnered with Evelyn Partners to completely redefine the Bestinvest offering and attract a new generation of investors.
At the core of the project, the team at Evelyn Partners recognised that there was a major gap in the market when it came to relatively younger investors who were looking for affordable and credible ways to invest.
At the core of the project, the team at Evelyn Partners recognised that there was a major gap in the market when it came to relatively younger investors who were looking for affordable and credible ways to invest.
BESTINVEST
The challenge
The client's outdated website was not representative of the quality of their products, so it was important to create a website that conveyed a modern, sleek and professional image.
The Opportunity
To build a platform that would seamlessly blend aesthetics with functionality, turning every visitor's interaction into a journey that accentuates the client's superior product offerings, all while ensuring an optimal user experience.
The results
A robust design overhaul rooted in current industry trends, competitor benchmarking, and user feedback. Our approach prioritised a user-centric design, integrating high-quality visuals and ensuring an intuitive user experience.
Design Principles
Efficient
What users care about, at a glance
From the landing page, the app should give users the information they need most frequently on a daily basis. Accessing information easily without overcomplicating the pathways in.
From the landing page, the app should give users the information they need most frequently on a daily basis. Accessing information easily without overcomplicating the pathways in.
Flexible
From seasoned to new investors
It is important to communicate with everyone, but we need to recognise each individual. While new investors shouldn't feel overwhelmed, seasoned investors should still be able to get detailed information on request.
It is important to communicate with everyone, but we need to recognise each individual. While new investors shouldn't feel overwhelmed, seasoned investors should still be able to get detailed information on request.
Reliable
Information reliability matters
Users should feel confident that the information in front of them is accurate at all times.
Users should feel confident that the information in front of them is accurate at all times.
The homepage
A quick look at the home page enables users to easily grasp crucial information. To enhance the user experience, we not only provide quick access to daily essential actions but also offer secondary ones under a prominent "more" button. Furthermore, our research showed that users prefer to view data in graph form. Therefore, we designed the home page to include an easily accessible graph, which can be pulled down for a full-screen display.
Investment feed
According to our internal research, most users reached investment pages already knowing what stocks or portfolios to consider, while new investors appreciated some guidance.
The BestInvest app provided users with a solution, making it easy for them to find the best next step, stay informed of hot market trends, and access news tailored to their active investments, all in one convenient investment page. This resulted in higher daily app usage and greater revenue for the business.
The BestInvest app provided users with a solution, making it easy for them to find the best next step, stay informed of hot market trends, and access news tailored to their active investments, all in one convenient investment page. This resulted in higher daily app usage and greater revenue for the business.
Buy stocks
A quick look at the home page enables users to easily grasp crucial information. To enhance the user experience, we not only provide quick access to daily essential actions but also offer secondary ones under a prominent "more" button. Furthermore, our research showed that users prefer to view data in graph form. Therefore, we designed the home page to include an easily accessible graph, which can be pulled down for a full-screen display.
Finally, the BestInvest app is a one-stop solution for all your investment needs. With its user-friendly design, personalised recommendations, market updates, and comprehensive portfolio management tools, the app empowers users to take control of their investments and achieve their financial goals. Whether you are a seasoned investor or new to the market, the BestInvest app provides all the resources you need to make informed decisions and grow your wealth.
Next...
