Lead Product Designer with 15 years of experience between London, Dubai, Italy and USA. UI, UX and Digital Brand Identity.
ABOUT
BIO
In 2015, I was appointed as the Global Design Manager at HomeAway, where I built and managed a team of 12 designers based in London and 7 designers based in the US, Germany, Spain, and France. As the company and team grew, I eventually managed a total of 55 designers and developers.
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Currently, I am freelancing in London, working with agencies and clients to design products that are used by millions of people worldwide each year.
Some of the clients and agencies includes: Natwest, British Airways, Global Eagle, McLaren, NHS, Bank of Oman, National Bank of Kuwait, BestInvest, LLoyds, NS&I, MOMA, Savill's, AVIS, STA jets, Fling and others.
_______
Currently, I am freelancing in London, working with agencies and clients to design products that are used by millions of people worldwide each year.
Some of the clients and agencies includes: Natwest, British Airways, Global Eagle, McLaren, NHS, Bank of Oman, National Bank of Kuwait, BestInvest, LLoyds, NS&I, MOMA, Savill's, AVIS, STA jets, Fling and others.
Graduated from the European Institute of Design in 2008 specializing in communication and art direction. Started as a junior art director at Martel Italy, creating ads for diverse clients. Later, freelanced as an art director in Milan with a solid client base.
In 2012, I traveled to Silicon Valley and completed courses in UI/UX design at companies such as Google and Microsoft Bing, and also received a certificate in Human-Computer Interaction from Stanford University.
Moved to London in 2013 and worked as a Senior Visual Designer for major clients including McLaren, Coca-Cola, Lloyds Bank, Virgin Media, Op Bank, O2, Mayor of London and others.
In 2012, I traveled to Silicon Valley and completed courses in UI/UX design at companies such as Google and Microsoft Bing, and also received a certificate in Human-Computer Interaction from Stanford University.
Moved to London in 2013 and worked as a Senior Visual Designer for major clients including McLaren, Coca-Cola, Lloyds Bank, Virgin Media, Op Bank, O2, Mayor of London and others.
EXPERIENCE
WHAT I'VE DONE
LONDON
April 2024 to present day.
April 2024 to present day.
LONDON
April 2024 to present day.
April 2024 to present day.
Head OF Product Design - Feeld
From leading the design strategy to shaping the overall design vision, ensuring that the user experience was intuitive, inclusive, and true to Feeld’s unique values
LONDON
October 2021 to present day.
October 2021 to present day.
LONDON
October 2021 to present day.
October 2021 to present day.
Head OF DESIGN - Lead Product Designer
Awards:
Google: best-practice CX in search. (Savill’s)
E-consultancy: example of digital excellence. (Savill’s)
Google: best-practice UI in Product design (Airtime 3.0)
Google: best-practice CX in search. (Savill’s)
E-consultancy: example of digital excellence. (Savill’s)
Google: best-practice UI in Product design (Airtime 3.0)
From the new digital ID to the end to end booking system for British Airways to data heavy dashboard for First Abu Dhabi bank and its GTB customers, followed by some e-commerce projects for fashion and home furniture retails.
Some of the clients and agencies includes: Natwest, British Airways, Global Eagle, McLaren, NHS, Bank of Oman, National Bank of Kuwait, BestInvest, Lloyd's, NS&I, MOMA, Savill's, AVIS, STA jets, Fling, R/GA, Publicis Sapient, Design Studio, the BIO Agency, AKQA, HiMumSAidDad!, Wunderman and others.
Some of the clients and agencies includes: Natwest, British Airways, Global Eagle, McLaren, NHS, Bank of Oman, National Bank of Kuwait, BestInvest, Lloyd's, NS&I, MOMA, Savill's, AVIS, STA jets, Fling, R/GA, Publicis Sapient, Design Studio, the BIO Agency, AKQA, HiMumSAidDad!, Wunderman and others.
DUBAI
March 2019 to September 2020
March 2019 to September 2020
DUBAI
March 2019 to September 2020
March 2019 to September 2020
Design Lead, freelance at Genieology
Working with one of the biggest bank institutions in the Middle East on their GTB portal, a financial tool used by their business clients and multinational companies, on desktop and mobile environment. The role also involved team management, creation and maintenance of a new Library UI system as well as set the main design language and behaviors (UI/UX)
LONDON
April 2016 to
March 2019
April 2016 to
March 2019
LONDON
April 2016 to
March 2019
April 2016 to
March 2019
Head/Lead Product Designer, freelance
Working with multiple agencies and directly with clients.
From the new digital ID/end to end booking system for British Airways to data heavy dashboard for First Abu Dhabi bank and its GTB customers, followed by some e-commerce projects for fashion and home furniture retails. Latest projects and clients includes R/GA, Natwest, National Bank of Kuwait, First Abu Dhabi Bank, BestInvest, Savill’s.
London. Sept 2015
London. Sept 2015
Global Design manager - Homeaway
Global Design Manager at HomeAway, building and managing a team of 12 designers based in London and 7 designers based in the US, Germany, Spain, and France. As the company and team grew, the managed team moved to a total of 55 designers and developers.
LONDON
Aug 2014 to
Aug 2015
Aug 2014 to
Aug 2015
LONDON
Aug 2014 to
Aug 2015
Aug 2014 to
Aug 2015
Senior Product Designer - Unii
Senior Product Designer at Unii, a London based startup owner of the app FLING, an app that reached 4 million users in the first 6 months with over 2 billion messages sent and had a fantastic response from different investors; also designed the Unii app, a social student oriented app defined by Techcrunch the Twitter for students.
LONDON
Mar 2012 to
Aug 2014
Mar 2012 to
Aug 2014
LONDON
Mar 2012 to
Aug 2014
Mar 2012 to
Aug 2014
Senior Visual designer, freelance.
Working for several agencies designing apps, websites and campaigns for clients like McLaren, CocaCola, Virgin Media, Lloyds Bank, Whatsapp Messenger, O2, OP Bank, Mayor of London, Fifa and more.
REVIEWS
WHAT THEY SAY
