Award-winning inflight solution designed for airlines
AirTime 3 is a white-label product named the "world's best inflight connectivity" for 3 consecutive years by APEX. It's designed to meet the needs of travel providers and passengers, with a fully customisable and flexible design that allows airlines to offer relevant and up-to-date content. The platform provides clear, on-brand interactions across touchpoints and is more than just an entertainment portal, but an evolution of the digital travel experience.
AIRTIME 3.0
The challenge
Airline entertainment is fastly changing, users prefer watching content on a personal device often this content is downloaded before the flight.
The industry needs to act quickly, offering a product that allows user to gain more value from content offered by Airlines on their devices.
The industry needs to act quickly, offering a product that allows user to gain more value from content offered by Airlines on their devices.
The Opportunity
To help airlines to deliver an intuitive on-board entertainment experience, offering passengers industry-leading movies, TV series, flight information, games and destination content.
The results
A new white-label platform that is being adopted by more and more airlines.
72% increase in direct web enquiries
58% increase in onboarding Wi-Fi earnings
72% increase in direct web enquiries
58% increase in onboarding Wi-Fi earnings
Design Principles
Customisable
The platform allows airlines to create customised campaigns on their interface, which can include advertising and sponsored content tailored for their passengers and routes, helping them to increase revenue.
The Opportunity
With an extensive portfolio of studio-licensed movies, music, popular TV series, international magazines and newspapers.
The results
With its patented technology for high-speed web browsing, airlines can deliver to their passengers a unique quality of experience and build airline-brand loyalty.
The role
As the Design Lead for the AirTime 3 project, I led the design team in shaping a product celebrated as the "world's best inflight connectivity" for three consecutive years by APEX. My primary responsibility was to cultivate a user-centric design approach, ensuring that the platform was not only visually compelling but also delivered a seamless digital travel experience that resonated with both travel providers and passengers. I took charge in ideating AirTime 3's digital identity, ensuring its alignment with the brand's values and overarching goals. This involved liaising with stakeholders to understand and incorporate their requirements, while ensuring the platform remained adaptable for airlines to provide relevant, up-to-date content. Beyond being merely an entertainment portal, my team and I transformed AirTime 3 into the next phase of digital travel interactions.
Currently installed and operational on over 13800 Aircrafts
making it a widely used solution for in-flight connectivity. The high number of installations speaks to its popularity and effectiveness among travel providers and passengers.
AirTime 3 is designed with responsiveness in mind, offering up to 8 breaking points to ensure optimal performance on a range of devices. This allows the platform to adapt to different screen sizes and resolutions, providing an optimal viewing experience for passengers, regardless of whether they are using a laptop, tablet, or mobile phone. With its responsive design, AirTime 3 ensures that passengers have access to the content they need, when they need it, without having to deal with compatibility issues or slow loading times.
Responsive up to 8 breaking points
Some of the major airlines already use AirTime 3.0
Real world examples of Airlines using AirTime 3.0
Localised in:
Afrikaans, Arabic, Chinese (Simplified), Czech, Dutch, Danish, English, French, German, Greek, Hebrew, Irish, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish.
The portal is able to adapt to any new language due to its responsive nature and modules adaptability.
The portal is able to adapt to any new language due to its responsive nature and modules adaptability.
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